The most anticipated product launch from Makeup by Mario, Sephora's leading makeup brand — “The Most True-to-Life Foundation the World Has Ever Seen.”
Mario Dedivanovic — the makeup artist behind Kim Kardashian's look for over a decade — was launching his inaugural foundation. Anticipation was high after years of consumer requests, and Mario had invested two years in development, obsessing over shade precision and formula quality. The marketing campaign needed to match the product's significance.
Mario's expertise extends beyond artistry to making professional techniques accessible.
Transforming 22 years of mastery into approachable products for everyone: this foundation embodied his philosophy, with shades tested extensively, warmth in every undertone, and engineering that addressed decades of observed problems like oxidation and dryness. The campaign had to showcase his knowledge and personal commitment.
Masterpiece, Revealed.
A remarkably flexible formula meticulously crafted by Mario, a devoted student of color and complexion.
A launch that captured beauty editors, celebrity makeup artists, and consumers all at once — 30 shades at launch, expanded to 39, and worn by Salma Hayek at the Oscars.
