I've built brands from every angle — inside global companies like Sephora and Netflix, leading agency teams, and as a founder myself. I know what it takes to build, launch, fundraise, and pivot.
After more than a decade in agency work, I founded Archer — a men's personal care brand — in 2019. I handled everything firsthand: product development, branding, packaging, fundraising. When 2020 gym closures eliminated our primary use case, I learned what it means to pivot under pressure.
That experience shaped my conviction: traditional agencies operate behind a curtain, take months to deliver, and leave clients disconnected from their own brands. I work differently — alongside you, intensively and collaboratively — to co-create brands you deeply understand and feel confident in.
Netflix, Gap, Wyndham, Microsoft
Biossance, Future Society, Patchology, exa
Crabtree & Evelyn, Elemis
Creative teams at Sephora
Bluemercury, Credo
Makeup by Mario, Madison Reed, Face Reality
At Stanford, I wrote my thesis on the negative mental effects of stereotypes in advertising. That research fundamentally shaped how I think about brand building.
Today I work exclusively with leaders committed to using their brands' impact for good.
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My upcoming book — coming Winter 2026. How to stop pleasing the masses and start mattering: building brands customers can't stop talking about.
Tell me your vision. I'll help you make it real. During our 15-minute consultation, we'll discuss your current challenge, my process, and see if we're a fit to work together.
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