BEAUTY & Wellness BRANDS
EXA
Brand Strategy AND POSITIONING. Investor Presentations. Brand Platform. Brand Name. Brand TAGLINE. BRAND STORY. EDITORIAL MARKETING STATEMENTS. PRODUCT NAMING.
CRABTREE & EVELYN
Brand Strategy AND POSITIONING. Brand Platform. Brand TAGLINE. BRAND STORY. EDITORIAL MARKETING STATEMENTS. Product ARCHITECTURE, Naming and copy. BRAND GUIDELINES.
BIOSSANCE
Brand Strategy AND POSITIONING. Brand Platform. TAGLINE. BRAND STORY. EDITORIAL MARKETING STATEMENTS. Product ARCHITECTURE, Naming and copy. Marketing & Holiday campaigns. outdoor activations. brand videos. Sephora endcaps.
AO Skincare
Brand Strategy AND POSITIONING. INVESTOR DECK. Brand Platform. TAGLINE. BRAND STORY. EDITORIAL MARKETING STATEMENTS. Product ARCHITECTURE, Naming and copy. RETAIL PRESENTATIONS.
PATCHOLOGY
Brand Strategy AND POSITIONING. Brand Platform. TAGLINE. BRAND STORY. EDITORIAL MARKETING STATEMENTS. Product ARCHITECTURE, Naming and copy.
PAULA’S CHOICE
BRAND STRATEGY and Positioning. BRAND PLATFORM. TAGLINE. BRAND STORY. EDITORIAL MARKETING STATEMENTS. PRODUCT ARCHITECTURE.
IPSY
BRAND STRATEGY and Positioning. BRAND PLATFORM. EDITORIAL GUIDELINES. MARKETING CAMPAIGNS. Unique copy for over 250 products and brand for Site and collateral. collectible + educational card game concept.
RODAN + FIELDS
MARKETING CAMPAIGNS. NEW CONSULTANT ONBOARDING STRATEGY AND BUSINESS KITS. PRODUCT GUIDE. VIDEO (CONCEPTS, STORYBOARDS, ON SET DIRECTION + DOCUMENTARY INTERVIEWS, EDITING FEEDBACK).
ACE OF AIR (LAUNCHING 2021)
Brand Strategy AND POSITIONING. Investor DECK. Brand Platform. Brand Name. Brand TAGLINE. BRAND STORY. EDITORIAL MARKETING STATEMENTS. PRODUCT NAMING, POSITIONING AND COPY.
FIRST DAY
BRAND STRATEGY and Positioning. BRAND PLATFORM. TAGLINE. BRAND STORY. EDITORIAL MARKETING STATEMENTS. PRODUCT NAMING AND DESCRIPTIONS.
