About Kimberly

a thought leader focused on creative brand development and storytelling for highly competitive markets.

Kimberly’s work had been featured by General Assembly, WeWork, Cosmoprof, Business Insider, Nasdaq, thrive global, Create & Cultivate, BeautyMatter, The Startup, and more.

Kimberly is a seasoned public speaker (a former national and state champion in Humorous Interpretation) who can give educational, thought-provoking and entertaining keynotes and participate in expert panels.

Born and raised in the Big Easy, Kimberly followed the call of palm trees to Stanford, where she studied Creative Writing as an undergrad—then stayed on to earn an MA in Media Studies. She honed her marketing and conceptual skills on the agency side as West Coast Creative Director at Acxiom/Digital Impact—launching captivating campaigns for clients that included Kaiser Permanente, Microsoft, GAP, Visa, Wyndham, L’Oreal, Maybelline, and Avon.

She then spent two years building and directing an Editorial team at Sephora. Her team created all marketing campaigns and promotions for Sephora.com, email and the app. They also developed all cross-channel branding for Sephora’s Beauty Insider rewards program, Sephora Collection and new in-store products, including the Beauty IQ series designed to help clients choose their perfect fragrances, foundations and skincare products.

After leaving Sephora, she freelanced for Netflix—creating stunning brand expressions, including their nationally recognized Pride 2015 campaign, as well as campaigns for new Netflix Originals program launches and creative product testing initiatives.

 
Facetune_06-08-2021-06-08-47.JPG

Heading back to the agency side, she joined Bartlett Brands to focus on brand development and marketing in beauty, food and beverage, fashion and female-focused tech. Her clients include Crabtree & Evelyn, Ace of Air, Rodan+Fields, ipsy, Biossance, Patchology, Paula's Choice, Naya, Michael Mina Restaurant Group, and the D.ream Restaurant Group. She also branded three VCs.

Kimberly left the agency side in 2019 to found her own DTC brand, a men's personal care company called Archer. She led the company from the initial product idea to a developed, tested, branded, packaged, online, funded, and launch-ready brand in 7 months. Archer began 2020 set to launch with its hero product—a dry shampoo designed to perform post-gym and post-commute. But when the pandemic started, gyms closed indefinitely and commutes gave way to quarantine, which meant that the two primary use cases for the hero product disappeared

Kimberly quickly pivoted and went back to her branding roots to start Brands That Get You, a founder-focused agency with an agile approach to branding. Armed with the lessons learned from her experiences with Archer, Kimberly is now able to understand and solve for the struggles of founders in a way that she never would have been able to before.

As a creative, it can be easy to sit back and wonder why clients can’t just pick something or why they don’t understand how good your idea is. But as a founder, when it’s your company and your money and your investor presentations, the stakes are so much higher. Kimberl designed her Branding Sprint™ framework to give founders the confidence they need to make these high risk calls.

Her work has won over 80 awards—Clios, the ADDYs, ad:tech, Marketing Sherpa, Media Post and more—for both creative execution and performance metrics. In 2012, she was honored as one of DM News’ Thirty Under 30: The Best and Brightest Young Marketers.

She also spent three years serving as the CMO of Big Imagination—a nonprofit that fuels bold, visionary and inspiring projects for the betterment of humanity. She directed branding, communications, marketing, fundraising and events. In 2016, their Indiegogo campaign for "The 747 Project"—the biggest moving art installation ever attempted—broke records for the most money raised and fastest funding ever for an art project on any crowdfunding platform.

Kimberly can speak about

  • The responsibility of brands to create better future stereotypes and create healthier mental models for a better world

  • AI and its role in today and tomorrow’s branding

  • Branding for startups: How to do it with no agency or creative experience

  • How companies can succeed in the age of values-first branding

  • What it means to be a value-based brand

  • Sustainability and the future of brands

  • How to create a winning brand strategy

  • Creating real-life brand experiences

  • Positioning your brand to succeed

  • The importance of storytelling

  • Writing compelling brand and marketing copy

  • The naming process and what makes a great name

  • Developing standout taglines for brands

  • What makes a truly memorable advertising campaign

  • The building blocks of compelling digital marketing
    (email, websites, social, etc.)

  • How art and copy intertwine

  • What makes a great pitch deck

  • Inside the beauty industry

  • What works in rewards programs

  • Trends and branding in restaurants, food, beverage and beauty

  • The millennial customer

  • Running marketing and fundraising for a nonprofit on zero budget

Previous Speaking Appearances

  • Cosmoprof North America, Entrepreneurs Academy 2016
    “Life of the Party: How to Create a Brand Experience That Stands Out”

  • TrueX and 20th Century Fox
    The Future: “Exploring New Frontiers in Human Attention”

  • Cosmoprof North America, July 2018
    “Ask the Expert”

  • General Assembly San Francisco, August 2018
    “How to Make Your Business Look Like a Million Bucks: The Branding Sprint for Startups”

  • Shalon, September 2018

    “Consumers, Brands and Social Action”

  • WeWork Los Angeles, October 2018
    “How to Make Your Business Look Like a Million Bucks: The Branding Sprint for Startups”

BRANDING Publications

Awards & Accolades

  • Clio Awards 2017
    Fashion & Beauty Shortlist Winner
    Biossance Package Design

  • Cosmoprof NA Beauty ID Award 2017
    Audience Choice Award
    Biossance Branding & Package Design

  • Print Regional Design Annual 2017
    Regional Winner
    Colada Shop Restaurant Branding

  • Graphic Design USA 2017
    American Graphic Design Award Winner
    Saucy Asian Restaurant Branding

  • Graphic Design USA 2017
    American Graphic Design Award Winner
    Colada Shop Restaurant Branding

  • The Dieline
    Outstanding Achievement 2018

  • DM News
    'Thirty Under 30: The Best and Brightest'

  • AdTech
    Best Email Campaign of the Year

  • MarketingSherpa
    Gold for Best Email Campaign

  • Internet Advertising Competition (IAC)
    Best Overall Email Campaign, Best Hardware Email, Best Software Campaign, Best Healthcare Ad, Best Healthcare Campaign, Best IS Campaign, Best Telecommunications Campaign, Best Hotel Campaign

  • Addy Awards
    Silver: Email; Silver: Online Campaign, Silver: Banners/Pop Ups

  • ECHO DMA Awards
    5th Place, Technology Campaign; Finalist, Insurance Campaign

  • W3 Awards
    Silver, Campaign; Silver, Email; Silver, Display; Silver, Landing Page

  • Communicator Awards
    Award of Distinction, Email; Award of Distinction, Interactive

  • DPAC Awards
    Finalist, Best Email Marketing Campaign